Google Expands "Analyze Competition" AdWords Feature

News - Google AdWords

Thursday, 02 September 2010 08:14

( 0 Votes )

A couple months ago, Google introduced the "Analyze Competition" feature for AdWords advertisers. This can be found in the "opportunities" tab.

The feature was initially only available to a small number of advertisers using the English language AdWords interface. Today, Google announced that it is expanding. Now the feature is available for all English language accounts.

The feature examines the account's activity over two weeks, and lists categories that represent the products/services you're advertising. These are based on search terms and are matched up against your keywords, ad text, and landing page text. For each category associated with the account, users will see a bar graph highlighting individual performance compared to the performance of other advertisers in the category.

Google's Jason Shafton explains, "In addition to the feature’s core functionality, you can now also see the Google search terms that triggered your ad for each of the most specific sub-categories in your account. Click a category name to see more specific sub-categories. When the category name is no longer a link, you’ll know you’re at the most specific sub-category -- this is where you’ll see a "See search terms" link. Seeing the search terms that triggered your ad can serve as inspiration for new keyword ideas or help you understand if your keywords have been miscategorized by our system. If you see that the search terms listed for a given category are not related to the keywords in your ad groups, you may consider making keywords more specific or adding new negative keywords."

Google says it intends to bring more features to Analyze Competition in the future.

Measuring Social Media Effectiveness May Have Just Gotten Easier

News - Social Media

Thursday, 02 September 2010 08:00

( 0 Votes )

Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don't know how people who its being shared with are responding to it.

Are you content with your ability to measure social media effectiveness? Let us know.

ShareThis, which reaches 400 million people a month through social media share buttons across content all over the web, has released some new metrics for measuring social media effectiveness.

One of the metrics is its Audience Index, which lets publishers understand and compare their social audiences against 850,000 other sites (and soon against categories), find out what types of influencers your site attracts, and find out how well you connect with influencers, listeners, and engaged customers.

The other metric might be even more useful. That would be "Social Reach".

ShareThis - Social Reach

"We recently surveyed publishers (ours and others) and found that over 60% wanted (and were missing) social referral analytics," ShareThis explains on the company blog. "Social Reach measures the true value of shared media across the web by looking at outbound sharing and inbound social traffic and, in the process, gives proper credit to the listener/responder of a share as much as the original influencer/sharer. Publishers can now get a more accurate measurement of how a piece of content circulates around the Web after it’s been shared across any service, rather than just the simple number of shares counted by a single service like Facebook."

"Social Reach is built in to all of ShareThis' new share buttons that we introduced a couple of weeks ago, and the Social Reach score of each piece of content can be displayed on any page where our buttons are installed," the company says.

ShareThis sharing & social reach data - your social equation

View more documents from ShareThis.

ShareThis shared some interesting stats regarding Social Reach with TechCrunch. For example, according to the company, Facebook accounts for 45 percent of all shared content across its network, followed by email with 34 percent, and Twitter with 12 percent.

While Facebook may get more shares from ShareThis, email appears to be more effective, as people are more likely to click on an emailed link (31 percent out of the 34 percent, compared with 36 percent out of FB's 44 percent).

Either way, the metrics could prove to be very useful for publishers looking at optimizing their social media marketing strategies.

What tools do you use to measure social media effectiveness? Share with other WebProNews readers.

Cheezburger Network Offers to Buy Reddit

News - Social Media

Thursday, 02 September 2010 08:00

( 0 Votes )

Ben Huh, who runs the Cheezburger Network, has offered to buy Reddit. This comes after Condé Nast, which owns Reddit, rejected Prop 19 ads on the site (Facebook also rejected them).

Yesterday, Reddit posted the following message:

The reddit admins were just blindsided with the news that, apparently, we're not allowed to take advertising money from sites that support California's Prop 19 (like this one, for example).

Reddit says the decision was made at the highest levels of Condé Nast, and that "Reddit itself strongly disagrees with it, and frankly thinks it's ridiculous that we're turning away advertising money."

Enter Huh's offer. On the site The Daily What, which is part of the Cheezburger Network, there is an email Huh wrote to Condé Nast, which says:

I have made this offer privately to a few people associated with Reddit, and I’ll say it publicly now:

I believe that Reddit is one of the best communities I have seen on the Internet. I also believe that Reddit would benefit from more resources and less corporate interference. We can offer all of the above. And we’d love to buy Reddit and all those pesky troublesome users that we love so much.

Condé, we’ll be waiting for a call.


Huh is a big fan of community. Here's an interview WebProNews did with him not too long ago:

Reddit says its trying to convince "Corporate" that they're making the wrong decision. Maybe Huh can convince them to make another decision entirely. Reddit doesn't appear to be too happy under Condé. They recently began asking for user donations for support, because they were not getting enough resources from the company.

By the way, Reddit decided to run Prop 19 ads anyway.


"Photo Memories" Tab Spotted Attached to Facebook Places

News - Social Media

Thursday, 02 September 2010 08:00

( 0 Votes )

It's become clear that check-ins are becoming about more than just locations. While location is obviously a big part of it, we've seen several examples of non-place "check-ins". For example, Booyah recently released product check-ins. Third parties have already begun using Facebook Places for physical items.

It looks like Facebook is trying to make memories out of check-ins.

A Mashable reader found a new tab while checking into Facebook Places, and while the existence of the tab has not been confirmed, Jolie O'Dell recalls, "At its launch, Facebook's Vice President of Product, Chris Cox, described Places as a digital repository for all your location-based memories. He described a couple's children being able to use Facebook Places data to pinpoint the spot of their parents’ first kiss, for example. But a large part of how we store our memories on Facebook and on the larger web is via images and photographs. Imagine not only being able to get textual clues about that first kiss but to also see images of your parents’ first date."

This kind of use-case could make Facebook Places more appealing to some that aren't incredibly enthused about simply letting people know where they're at all the time. Another obvious application of Facebook Places is that of business use, but memories could be the kind of thing that gets people using the feature to begin with.

It sounds like something of a digital scrapbook, and Facebook is probably the most obvious place on the web for such a product, given how much time people spend on it, communicate with one another, share pictures, videos, etc. Why not memories?

Again, the feature is unconfirmed, but it seems to align pretty well with Facebook's previously announced strategy.

Chatroulette Comes Back to Disappoint

News - Social Media

Thursday, 02 September 2010 08:00

( 0 Votes )

Last week, Chatroulette was down, displaying nothing but a blank screen and a promise of a quick return. That return didn't come so quickly, but the site is back now...somewhat.

The downtime message called the previous incarnation of Chatroulette an experiment, but this version is already far less usable, particularly if you don't have a webcam installed. With no camera, you have nothing to do on the site but drag around some rectangles and wonder just what exactly it is you're supposed to be doing, or what site you're even on - there is nothing other than the URL in your address bar indicating your using Chatroulette. It looks something like this:

Chatroulette Redesign

If you do have a camera installed and are able to use the service, there is a good chance you'll just see a bunch of dudes exposing themselves. This has obviously been an issue with the site from the start, but Chatroulette recently put up a message saying it was working with authorities to clean things up. On the new version of the site, there isn't even a single character of text, save for the camera/microphone drop down menus.

Something tells me this isn't the final product, but either way, users are likely to gravitate toward other options. The novelty of the random video chat will probably die out on the non-pornographic level, as people can just video chat with their friends. Between Skype, FaceTime, Google Voice and Video Chat and other options emerging all the time (like this Facebook app), ChatRoulette may have a hard time keeping up - particularly with this kind of usability.




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